Commercial CRM Specialist

The Customer Relationship Management (CRM) team at Ford is responsible for direct digital communications to commercial and consumer customers in Europe. As a Commercial CRM Specialist, you will drive the design, acceleration, and implementation of innovative strategic always-on and tactical CRM campaigns and programs, leveraging the global Salesforce Marketing Cloud ecosystem.

Responsibilities:

• Design and deliver B2B CRM campaigns and journeys
• Create and manage creative and technical/data CRM briefs
• Manage, optimize, and develop live and always-on campaigns
• Review content and manage approvals
• Design and optimize lead management flows
• Develop 'Always-On' nurture streams
• Support local market CRM requirements and queries
• Monitor and measure impact and effectiveness of CRM
• Provide insights to iteratively improve campaigns
• Develop and optimize processes to support campaign effectiveness and efficiency
• Support the wider cross-functional CRM team
• Follow audit and regulatory processes and mandates

Qualifications:

• Several years of experience in B2B CRM and Marketing, Sales & Service
• Good understanding of AI, digital marketing, and CRM regulatory framework
• Interest and understanding of customer data, segmentation, and analytics
• Excellent verbal and written communication skills
• Ability to shape, define, and articulate business and customer requirements
• Passion for new technology, innovation, and customer experience
• Self-motivation and direction, with a demonstrated work ethic
• Experience working with marketing agencies
• Energy, self-motivation, and adaptability to thrive in a fast-paced and agile environment
• Ability to think and lead strategically