Senior Paid Acquisition Manager, Paid Social

Gusto is seeking a seasoned Paid Acquisition Manager to lead paid social and emerging acquisition channels. The successful candidate will own execution and day-to-day strategy for paid social and new channel tests, working within Gusto's demand generation framework.

Responsibilities:

• Develop and execute paid social strategy across Meta, LinkedIn, Reddit, Quora, and TikTok
• Manage multi-million dollar budgets and provide campaign pacing, forecasting, and budget-vs-actuals analysis
• Refine Gusto's paid acquisition measurement framework and attribution philosophy
• Lead creative strategy and testing at scale
• Serve as the team's expert on paid social and AI-powered marketing workflows
• Use AI tools consistently in daily workflow
• Identify, test, and validate new digital media channels and formats
• Collaborate with cross-functional teams to align paid social with integrated campaigns

Requirements:

• 7+ years of performance marketing experience in B2B SaaS or high-growth consumer organisations
• Deep expertise in paid social and a track record of testing and scaling new channels
• Full-funnel ownership across major paid social platforms
• Strong creative strategy and testing instincts
• AI fluency and experience implementing AI-driven efficiencies
• Excellent cross-functional collaboration skills

Compensation: $108,570/yr to $133,000/yr in Denver and Scottsdale, and $131,430/yr to $161,000/yr for San Francisco & New York