Description
Grab is Southeast Asia's leading superapp, providing various services such as food delivery, financial management, and transportation.
The Regional Assistant Manager, Measurement & Insights role combines technical measurement expertise with client-facing advisory responsibilities to help advertisers understand and improve advertising effectiveness.
You will collaborate with Marketing, Account Management, Ad Operations, Media Strategy, Product Marketing, and Consumer Research teams across regional and country markets to scale GrabAds solutions and strengthen advertisers' confidence in their campaign strategies.
Key responsibilities include:
- Leading end-to-end processes for designing, deploying, and concluding measurement initiatives that evaluate the ROI and value of advertising campaigns.
- Creating actionable best practices and frameworks for measurement methodologies to educate clients and support internal teams in making informed decisions.
- Guiding conversations with advertisers and agencies, presenting actionable insights derived from measurement studies and consulting sales teams on study designs.
- Synthesizing raw data into clear, impactful narratives and building dashboards or reports that influence strategic decisions across senior stakeholders.
- Developing and executing measurement plans for key accounts, focusing on real-world business outcomes and leveraging first- or third-party solutions to test incrementality.
- Providing data-driven pitches or narratives to support marketing and sales enablement efforts for account teams across Regional and Country-level teams.
- Collecting and analyzing campaign-level insights to create thought leadership materials and foster greater awareness for GrabAds marketing solutions.
Requirements include:
- 5-10 years of experience in media measurement, advertising analytics, or a related discipline within a digital advertiser, media agency, publisher, research agency, or technology platform.
- Hands-on experience with measurement methods such as marketing mix modelling, attribution analysis, brand-lift studies, experimental design, or incrementality testing.
- Ability to analyze large and complex datasets and use reporting or visualization tools to develop evidence-based recommendations.
- Understanding of the digital advertising ecosystem, including evolving measurement challenges and how advertisers use evidence to make investment decisions.
- Experience presenting technical findings and persuasive, data-led narratives to senior clients, advertisers, agencies, or commercial stakeholders.
- Ability to independently manage multiple measurement projects, prioritize competing deadlines, and coordinate delivery across regional and country teams in a matrix organization.
- Experience engaging with AI tools and emerging technologies to enhance productivity, improve workflows, and contribute new ideas.
We require fluency in English; proficiency in a Southeast Asian language is advantageous.
Benefits include:
- Term Life Insurance and comprehensive Medical Insurance.
- GrabFlex, a benefits package that suits your needs and aspirations.
- Parental and Birthday leave, and Love-all-Serve-all (LASA) volunteering leave.
- Confidential Grabber Assistance Programme.
- FlexWork arrangements such as differentiated hours.