Director, Americas Field Marketing

CoreWeave is The Essential Cloud for AI. Built for pioneers by pioneers, CoreWeave delivers a platform of technology, tools, and teams that enables innovators to build and scale AI with confidence.

We are seeking a Director of Americas Field Marketing to own the customer engagement and pipeline-generation strategy and execution across the Americas, and to drive the next evolution of field marketing at CoreWeave.

Regional Strategy & Pipeline Ownership

• Own the Americas customer engagement and pipeline-generation strategy end to end, carrying accountability for sourced and influenced pipeline targets by segment, territory, and priority account.
• Align marketing investment and team resourcing to the GEO go-to-market strategy, ensuring the regional plan reflects where Sales is prioritizing acquisition and expansion across enterprise and AI-native accounts.
• Set the channel mix across ABM, field programs, third-party conferences, executive engagement, and partner-led motions based on ROI analysis and attribution data.
• Build distinct motions for acquisition and expansion: net-new account penetration and category presence on one side, deeper multi-workload engagement within existing customers on the other.
• Manage a multi-million dollar regional budget with explicit ROI rationale, and defend allocation and resourcing decisions to marketing and sales leadership.

Sales Partnership & Account-Based Marketing

• Serve as the senior marketing partner to Americas sales leadership , in pipeline reviews, account planning, and forecast discussions , translating GEO priorities into funded, resourced programs.
• Direct high-touch ABM against CoreWeave’s priority AI-native and enterprise accounts, partnering with Sales to define coverage, nomination criteria, and progression goals at the account and contact level.
• Drive disciplined lead and opportunity handoff with Sales and SDR, with agreed SLAs, shared quality definitions, and acceleration plays for stalled or late-stage deals.
• Build expansion programs alongside Sales and Customer teams that deepen engagement in existing accounts and surface new workloads, teams, and buying centers.

Market Presence & Executive Engagement

• Expand CoreWeave’s presence across the Americas AI-Cloud market, selecting the third-party conferences, field programs, and technical and developer-led moments where CoreWeave should show up , and holding each to a pipeline thesis.
• Partner with the Executive Marketing team to connect regional CXO and VP engagement to opportunity progression in named accounts.
• Work with Partner Marketing to activate partner-led motions in-region, turning joint narratives into named-account plays and co-sell pipeline.
• Provide clear regional input into global campaigns and launches so they land effectively with Americas audiences and buyer personas.

Data-Driven Optimization & Scalable Systems

• Manage the KPIs that matter , account and contact coverage, engagement, meetings, sourced and influenced pipeline, conversion rates and stage progression , in Salesforce and the marketing automation and ABM stack.
• Establish testing and optimization frameworks across messaging, audience, channel, and offer: hypothesis, test, measure, then scale or retire.
• Build the repeatable systems that make regional growth predictable , program briefs and business cases, target account and contact selection, program templates, and playbooks any territory can run.
• Partner with Marketing Operations and Revenue Operations on attribution, lead scoring, and reporting so regional investment ties cleanly to revenue outcomes, and deliver post-program reporting that drives explicit go/no-go decisions.

Team Leadership

• Lead, coach, and develop a team of regional marketing managers, hiring to plan as the Americas team scales.
• Build a team of pipeline-focused field marketers who understand the full customer journey, the sales process, and their own revenue impact.
• Set clear ownership boundaries and escalation paths so the team coordinates with Events, Partner Marketing, and Demand Gen rather than absorbing their scope.
• Represent Americas performance and plans in global marketing forums, and partner with EMEA and APAC counterparts on global initiatives.

Who You Are

• Experienced regional marketing leader: 10+ years in B2B marketing at high-growth technology or enterprise companies, with direct pipeline accountability across field marketing, demand generation, or ABM supporting the Americas.
• People leader: 4+ years leading regional or field marketing teams with pipeline accountability, including hiring and developing marketers across a distributed geography.
• Sales-aligned operator: Proven experience partnering directly with executive sales leadership to shape GEO go-to-market plans, and allocating marketing investment and headcount against territory and account priorities.
• Account- and deal-centric: Strong grasp of complex, multi-stakeholder personas enterprise deals and how ABM, executive engagement, and field programs influence acquisition, expansion, and close rates.
• Data and analytics depth: Advanced proficiency with pipeline attribution, conversion analysis, and ROI optimization using Salesforce, Tableau and ABM platforms, and BI tooling.
• Program range: Demonstrated ability to build across the full regional mix , ABM, third-party conferences, field programs, executive experiences, and partner co-marketing , with clear evidence of pipeline impact from each.
• AI-curious: Genuinely interested in AI infrastructure and how AI-native and enterprise customers build and scale workloads, with the ability to ramp quickly on CoreWeave’s platform and market to CTOs, CIOs, VPs of Engineering, and AI/ML leadership.
• Willingness to travel across the region as programs require.

The base salary range for this role is $182,000 to $242,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location.