Marketing Manager

Weee! is seeking a Marketing Manager to lead the Colombian market. As a Marketing Manager, you will leverage analytics to diagnose core performance outcomes, develop and refine Go-to-Market strategies, conduct price elasticity studies, and synthesize macroeconomic indicators to build a comprehensive long-term strategic roadmap.

Responsibilities:

• Leverage analytics to diagnose core performance outcomes, including sales, market share, penetration, for the Colombian category, translating data into actionable business pivots.
• Develop and refine Go-to-Market strategies to maximize new user acquisition and traffic during peak promotional windows.
• Conduct rigorous price elasticity studies and competitive benchmarking to design dynamic pricing strategies that optimize both financial yield and market competitiveness.
• Synthesize macroeconomic indicators, consumer trend reports, and historical internal data to build a comprehensive long-term rolling strategic roadmap.
• Research into the Colombian community’s purchasing habits, utilizing cluster analysis and segmentation to drive hyper-personalized loyalty initiatives.
• Analyze the ROI of multi-channel marketing campaigns (Email, App-push, Social) using attribution modeling to refine content strategy and media spend.
• Utilize “Basket Analysis” and “Gap Analysis” to curate a product mix that balances high-velocity cultural staples with innovative, high-margin emerging trends.
• Serve as the analytical bridge between Marketing, Ops, and Supply Chain to optimize inventory turnover and ensure product availability aligns with forecasted demand.
• Translate complex data sets into compelling narratives for executive-level presentations, influencing the broader organizational strategy for the Colombian market.

Requirements:

• Bachelor’s degree in Business Administration or related fields.
• 24 months of experience as a Brand Manager, Marketing Manager, or related position.
• 2 years of professional experience in product assortment planning and category management, pricing strategy and pricing analysis, promotional planning and campaign execution, Go-to-market strategy development and execution, consumer trends analysis and use of data-driven insights, vendor management and supplier coordination, and cross-functional collaboration across marketing, supply chain, and operations.

Benefits:

• Comprehensive health insurance package, including medical, dental, and vision.
• 401k, 4% company match.
• Equity and Bonus.
• Vacation, sick, and holiday time off.
• Monthly mobile stipend.
• Monthly Weee! Points credits.

Compensation Range:

• The US base salary range for this full-time position is $148,387.