Marketing Operations Manager

The Role

At Cockroach Labs, we're building a modern, AI-first marketing organization. We're looking for a Marketing Operations Manager who is excited about combining operational excellence with emerging AI technologies to help scale our go-to-market engine.

Responsibilities

• Campaign & Email Operations:
• Operationalize and optimize global campaigns across Marketo and Salesforce , managing segmentation, attribution, QA, and ongoing automation improvements.
• Own email operations org-wide, including campaigns, nurtures, and lifecycle programs, with a focus on deliverability, personalization, and performance.
• Field Marketing & Event Operations:
• Support execution of field programs, webinars, executive events, and roadshows.
• Manage registration workflows, attendee tracking, post-event follow-up, and pipeline attribution.
• Database & Systems:
• Serve as primary Marketo administrator; maintain database health through enrichment, deduplication, lead scoring, and routing.
• Own the operational health of key marketing technology integrations, including PLG tracking.
• AI & Automation:
• Build and optimize automation workflows using n8n, Openprise, Clay, and APIs to eliminate manual work and improve operational efficiency.
• Translate emerging AI technologies into practical improvements across the marketing org.

Requirements

• 3+ years of marketing operations experience in a B2B enterprise go-to-market environment
• Deep expertise in Marketo and Salesforce across campaign operations, lead management, and system integrations
• Experience building high-performing email and cross-channel nurture programs, with strong command of deliverability, metrics, and optimization
• A track record of designing and scaling AI-enabled workflows that improve how work gets done across teams or functions
• A demonstrated ability to identify and integrate AI tools that reduce friction and shorten the time from insight to action
• Experience embedding AI into repeatable processes to increase speed, consistency, and output quality at a system level
• Strong project management skills and attention to detail
• An entrepreneurial, self-starter mindset with proactive communication habits

Benefits

• Stock Options
• Medical Insurance
• Vision Insurance
• Dental Insurance
• Life and Disability Insurance
• Professional Development Funds
• Flexible Time Off
• Paid Holidays
• Paid Sick Days
• Paid Parental Leave
• Retirement Benefits
• Mental Wellbeing Benefits
• And more!