Digital Marketing Manager

Prudential's purpose is to be partners for every life and protectors for every future.

The Digital Marketing Manager is responsible for developing and executing data-driven digital campaigns across paid media, search, and performance channels to drive customer acquisition, engagement, and retention.

Responsibilities

Paid Media & Search Strategy

• Develop and manage paid digital campaigns across search, display, and social channels.
• Optimize search engine marketing (SEM) and paid media strategies to maximize conversions.
• Work with brand and propositions teams to ensure timely delivery of paid campaigns.

SEO & Organic Search Optimization

• Lead SEO strategy, keyword research, and website optimization to improve organic rankings.
• Work with content and web teams to ensure on-page and technical SEO best practices.
• Monitor and analyze performance, providing actionable insights and recommendations to improve brand search visibility and popularity.
• Collaborate cross-functionally to ensure timely delivery of initiatives that strengthen brand search presence.

Performance Tracking & Optimization

• Implement tracking, attribution, and analytics to measure campaign effectiveness.
• Oversee performance dashboards to ensure stakeholder visibility across campaign performance.
• Continuously analyze and refine strategies based on performance data and insights.
• Collaborate with cross-functional teams to implement data-driven recommendations and optimization initiatives.

Audience Targeting & Segmentation

• Utilize data-driven segmentation to improve customer engagement and conversion.
• Leverage first-party and third-party data to enhance targeting and personalization.

Budget & Vendor Management

• Manage media budgets, bidding strategies, and campaign forecasting to drive efficiency.
• Oversee relationships with external partners and ad platforms to stay ahead of industry trends.

Innovation & Testing

• Experiment with new media platforms, ad formats, and targeting strategies to improve campaign outcomes.
• Stay informed about emerging technologies, tools, and trends to keep digital marketing channels, platforms, and executions competitive and innovative.
• Explore opportunities to integrate new features or tools to enhance digital marketing and search capabilities.

Compliance

• Ensure that all company policies, procedures, programs and instruction are carried out.
• Be familiar and understand Pru Life UK Compliance Standards.