Proposition Content Manager (Quản lý Nội dung Tiếp Thị Sản phẩm)

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners.

As a Proposition Content Manager, you will take full responsibility of Prudential digital marketing strategies including Prudential's content hub and social media. You will develop and manage customer proposition content that effectively communicates Prudential's products, services and value propositions across the customer journey.

Key Responsibilities:

• Understand the industry nature, business requirement, customer proposition and customer insight
• Understand marketing tactics and application to translate it into different types of content format
• Understand different region cultures within Vietnam
• Liaise with brand team to ensure brand consistency
• Collaborate with social and design teams to plan and develop site content, style and layout
• Coordinate with media team for the up-to-date and right approach on social & other media channels
• Develop customer proposition messaging for insurance products and value-added services
• Translate product features, benefits and technical information into simple, compelling customer language
• Own messaging frameworks, communication hierarchy and value propositions across customer segments
• Conduct market and competitor research to identify communication opportunities and improve proposition differentiation
• Continuously optimize proposition messaging based on customer insights, campaign performance and business feedback

Requirements:

• Bachelor's degree in marketing, Communications, Business or a related field
• Minimum 5 years of experience in MNC/ Marketing Department/ Product Marketing or relevant departments
• Experience in financial services, insurance or highly regulated industries is preferred
• Excellent written English and Vietnamese
• Strong presentation and storytelling capability
• Familiar with insurance products and financial services is an advantage