Description
The Walt Disney Company’s Direct-To-Consumer is a global business segment that provides consumers around the world access to content on the latest platforms. Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more.
We are seeking a Manager, Marketing Analytics to join our Marketing Analytics team in APAC. The primary focus of this role is to analyze user and marketing performance data, derive valuable insights, and collaborate with various departments to develop strategies that drive users from awareness through acquisition, engagement, and retention.
Responsibilities
- Create analysis with meaningful insights that improve performance, identify opportunities, drive acquisition and conversion, improve engagement, and reduce churn based on audience cohorts and the full customer funnel
- Analyze user behavioral data to identify patterns, uncover opportunities, and create common understanding of how people interact with the platform and content
- Generate data-based insights that help launch impactful and effective marketing programs
- Lead campaign performance measurement across lifecycle/CRM, paid media, and other marketing channels, including attribution and media mix analysis
- Evaluate marketing spend efficiency and ROI across channels
- Partner with lifecycle/CRM marketing teams to analyze campaign performance across the customer journey, from awareness through retention
- Drive A/B testing strategy and analytics across marketing campaigns and product experiences; translate findings into actionable recommendations for senior stakeholders
- Measure performance and report business outcomes on a daily/weekly/monthly basis with most relevant KPIs converted into insights and key action items to improve efficiency
- Work with other team members to align metric definitions across all services within the business
- Proactively identify opportunities to simplify, automate, and improve analytical processes and reporting infrastructure
- Assure quality and accuracy of deliverables through thorough interaction with business partners to understand and refine requirements and adherence to privacy, governance standards, and quantitative practices
Required Qualifications & Skills
- 8+ years of relevant experience in a similar role, preferably within a digital business
- Bachelor’s degree in a quantitative field such as Marketing, Economics, Business, Mathematics, Statistics, Data Science, Engineering, Physics, Chemistry, or Social Science; graduate degree preferred
- Demonstrated experience in and expertise in SQL
- Solid understanding of Microsoft Excel, including pivot tables
- Strategic thinker with strong communication and executive presentation skills
- Understanding of paid, owned, and earned marketing channels across the funnel
- Ability to manage multiple priorities and stakeholders in a fast-moving environment
- Excellent communication skills to convey complex data findings to non-technical stakeholders
- Strong analytical and problem-solving mindset
- Results-oriented with a proactive, solutions-focused mindset
- Fluent in English and Korean