B2B Marketing Manager, DACH

As the B2B Marketing Manager for DACH, you will own the integrated B2B marketing strategy and execution for Germany, Austria, and Switzerland.

You will be a close commercial partner to local Sales and GTM leadership, translating market insight, revenue priorities, target-account needs, and global launches into locally relevant programs that create pipeline, accelerate complex opportunities, deepen customer relationships, and grow adoption.

You will carry clear pipeline goals and be accountable for Marketing's measurable contribution to commercial outcomes in DACH.

Responsibilities:

• Own and execute the integrated DACH B2B marketing plan, aligned with regional priorities, local revenue goals, market opportunities, and customer needs.
• Partner closely with the DACH Consumer Marketing Lead to ensure B2B and B2C strategies and activities are coordinated and complementary.
• Carry pipeline goals for DACH B2B marketing and be accountable for demonstrating measurable contribution to pipeline creation, influence, opportunity progression, and revenue outcomes.
• Partner closely with DACH Sales and GTM leadership on territory planning, target-account prioritisation, pipeline goals, strategic opportunities, and quarterly business reviews.
• Build full-funnel programs across field and executive marketing, demand generation, account-based marketing, content, customer advocacy, partnerships, events, and digital channels.
• Design programs around priority accounts and buying groups, tailoring narratives and engagement for senior decision-makers.
• Work in close partnership with Marketing Operations to define target audiences, establish campaigns, maintain data and process quality, track performance, improve attribution, and turn results into clear recommendations.
• Build a regular Sales, Marketing, and Marketing Operations pacing rhythm covering pipeline performance, account engagement, campaign conversion, opportunity follow-up, risks, and investment decisions.
• Translate global campaigns, product launches, narratives, and assets into locally relevant programs that reflect DACH market dynamics, language, industry priorities, and customer expectations.
• Work with EMEA specialist teams in London to bring the strongest regional capabilities into the market.
• Develop locally relevant customer stories and advocacy opportunities in partnership with Sales, Customer Success, Customer Marketing, Comms, and senior customer stakeholders.
• Build joint programs with strategic technology, consulting, and implementation partners.
• Own the operating rhythm for DACH B2B marketing, including planning, budget management, agency coordination, campaign pacing, performance reporting, and prioritisation.
• Build repeatable playbooks and share market learning across EMEA.

Requirements:

• 12+ years of experience in integrated B2B, regional, field, demand generation, or account-based marketing.
• Proven track record of driving measurable pipeline and revenue impact through integrated B2B marketing programs.
• Experience supporting high-value products with long sales cycles, multiple decision-makers, and significant commercial scrutiny.
• Familiarity with engaging senior decision-makers, particularly technical C-suite audiences.
• Strong commercial judgement, operational discipline, and ability to make clear prioritisation decisions.
• Fluency in German and English.