Content Optimization Specialist

The Technical Content team at Datadog is looking for an experienced Content Optimization Specialist to help grow the visibility of Datadog across traditional search and AI-assisted search platforms.

As part of the Community organization, you will optimize written and video technical content for search engines, answer engines, generative engines, and AI/LLM experiences while identifying new opportunities as audience needs and search behavior continue to evolve.

Responsibilities

• Translate complex technical concepts into clear, well-structured content that aligns with audience-specific search intent.
• Manage on-page content optimization, including metadata, structure, and internal linking.
• Analyze how Datadog content is surfaced, cited, and summarized across AI-assisted search and agentic platforms, and use those findings to guide content optimization.
• Collaborate with cross-functional stakeholders across our Community, Marketing, and Product Management teams to ensure content aligns with SEO/AEO/GEO best practices and supports key growth initiatives.
• Conduct keyword research and content gap analysis that inform content production and optimization.
• Create content briefs and outlines that turn research findings into clear requirements for content development and optimization.
• Monitor and report on the results of content optimization efforts, highlighting gains, losses, and opportunities across search rankings, earned citations, AI visibility, traffic, and user engagement.

Requirements

• Experience creating a high volume of technically accurate content for an engineering and developer audience.
• Portfolio of content you've developed in previous roles and can show how your work contributed to measurable business results.
• 3-5 years of hands-on SEO experience, with a focus on on-page content optimization.
• 1-2 years of experience optimizing content for AI-assisted search and agentic platforms (ChatGPT, Claude, Gemini, Codex, etc.).
• Proficient with several SEO/AEO tools, such as Profound, Conductor, Semrush, Ahrefs, and Google Search Console.
• 2-5 years of experience working as a technical content writer, journalist, or content strategist at an AI or SaaS company.
• Stay up to date on SEO, AEO, GEO, and AI trends and know how to translate industry changes into opportunities.

Benefits and Growth

• High income earning opportunities based on self-performance.
• New hire stock equity (RSU) and employee stock purchase plan (ESPP).
• Continuous professional development, product training, and career pathing.
• Sales training in MEDDIC and Command of the Message.
• Intra-departmental mentor and buddy program for in-house networking.
• An inclusive company culture, opportunity to join our Community Guilds.
• Generous global benefits.