Senior Marketing Partnerships Manager

Join Razer's global mission to revolutionize gaming as a Senior Marketing Partnerships Manager. You will lead creator, talent partnerships, esports, and athlete strategies across the Console division, setting program strategies that increase product visibility, adoption, and revenue.

Job Responsibilities:

As a Senior Marketing Partnerships Manager, you will act as the central marketing owner for Console category partnerships across influencers, esports, talent, and athletes. You will develop integrated influencer, creator, and esports strategies that accelerate awareness, engagement, and commercial growth across the business.

Key Responsibilities:

• Develop, own, and manage creator, influencer, esports, and athlete strategies across the Console division
• Recruit and manage Console-focused creators, ambassadors, and key opinion leaders (KOLs)
• Translate brand and business objectives into measurable creator programs that drive audience engagement, conversation, and commercial impact
• Lead development of go-to-market plans for influencer programs, NPI launches, and sustain content
• Manage high-profile creator and talent integrations from planning through execution
• Build and manage relationships with key gaming creators, streamers, esports organisations, athletes, entertainers, agents, and talent representatives
• Set seeding briefs and monthly seeding targets for both sustain and NPI launches
• Develop strategic partnerships with game publishers and platform partners
• Manage feedback from influencers and pro players to inform and improve the Console product roadmap
• Partner cross-functionally across Paid Media, Regional & Global Marketing, Community, Brand, eCommerce, and Business Development teams
• Measure creator and campaign performance across awareness, engagement, conversion, revenue, and ROI
• Lead marketing planning and business reviews, and present campaign performance and strategic recommendations to executive leadership

Qualifications:

[No specific qualifications listed]