Description
As the Editor-In-Chief for Ford From the Road, you will serve as primary architect for Ford's flagship storytelling channel.
Your mission is to lead the creation of compelling owned storytelling and grow Ford From the Road significantly, putting Ford at the center of modern lifestyle, adventure, and innovation.
You will be directly responsible for the strategic direction and execution of our lifestyle storytelling, while providing executive oversight and narrative cohesion for brand content and company news.
Responsibilities
- Lead the overarching editorial vision, voice, and storytelling strategy for Ford From the Road across all digital and physical touchpoints
- Develop strategies to accelerate Ford From the Road's subscriber base and engagement, working in partnership with marketing, brand, social, dealer, and other internal Ford teams
- Directly manage the development of content pillars, commissioning high-impact stories
- Commissioning high-impact lifestyle stories on travel, sustainability, outdoor adventure, and technology
- Overseeing brand storytelling, ensuring stories about how Ford's iconic nameplates enable great customer experiences that feel authentic
- Provide strategic guidance for the company news, translating corporate milestones and technical innovations into engaging, public-facing narratives
- Manage a diverse roster of freelance contributors, and work with the internal Ford creative team to work with the best photographers and videographers to ensure a steady stream of stories and content
- Develop and maintain a comprehensive editorial calendar that balances seasonal trends, product priorities, and evergreen storytelling
- Utilize data and audience insights to optimize content performance, ensuring high engagement and growth across the channel
- Ensure all content maintains the highest standards of journalistic integrity, visual excellence, and brand safety
- Serve as an internal champion for storytelling excellence, coaching team members and stakeholders on how to move from marketing to narrative
Qualifications
- Bachelor's degree in Journalism, Communications, English, or a related field
- 10-plus years of experience in editorial leadership at a major lifestyle publication or premium brand-side content studio
- Proven track record of managing complex editorial calendars and multi-disciplinary creative teams
- Exceptional storytelling, editing, and copywriting skills with a portfolio of high-quality lifestyle content
- Strong understanding of digital publishing, SEO and GEO best practices, and content distribution strategies
- Experience managing freelance budgets
- Top-notch organizational skills and the ability to manage multiple content pillars simultaneously
- Professional maturity and the ability to navigate a large, complex corporate environment while maintaining a creative edge
Benefits
- Immediate medical, dental, vision, and prescription drug coverage
- Paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments and more
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- Generous vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year's Day
This listing is enriched and indexed by YubHub. To apply, use the employer's original posting:
https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/72945