Account-Based Marketing (ABM) Manager

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers.

The Account-Based Marketing Manager will own the ABM strategy and end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth.

Key responsibilities:

• Develop account-based marketing strategies for priority enterprise customers, translating business objectives, customer insights, account priorities, and market dynamics into actionable 1:1 and 1:few marketing plans.
• Serve as a strategic marketing partner to Sales, working closely with account teams and Sales leaders to understand customer priorities, identify growth opportunities, and determine where marketing can have the greatest impact.
• Build integrated customer engagement initiatives that connect account insights, messaging, content, executive engagement, digital marketing, events, and other channels into cohesive customer experiences.
• Bring creative agility to account challenges, identifying new approaches and developing differentiated programs that engage key decision makers, buying groups, and influencers.
• Own programs from strategy through execution, establishing objectives, developing plans, coordinating cross-functional resources, managing budgets and timelines, and ensuring high-quality delivery.
• Develop account-specific content and messaging that translates account insights, business priorities, and AWS capabilities into relevant narratives and assets that engage key decision makers and buying groups.
• Use data and customer intelligence to inform strategy, leveraging engagement data, buying signals, account insights, and market trends to identify opportunities and continuously optimize programs.
• Partner across AWS marketing organizations, including Global CoE, Industry, Partner, Digital, Events, and other teams, to orchestrate AWS capabilities around strategic customer opportunities.
• Identify opportunities to collaborate with AWS partners where joint engagement can strengthen customer value propositions, deepen relationships, or accelerate strategic opportunities.
• Measure business impact, establishing account-level objectives and evaluating engagement, account progression, opportunity acceleration, pipeline influence, revenue contribution, and program ROI.
• Build for scale, identifying successful approaches, codifying best practices, and creating repeatable frameworks that can be adopted across accounts and regions.
• Contribute to the evolution of ABM at AWS, sharing insights, experimentation, and best practices with the broader global ABM community.

Basic qualifications:

• 5+ years of professional non-internship marketing experience
• 5+ years of B2B marketing experience, including experience developing and executing integrated marketing strategies for enterprise customers or complex B2B audiences.
• Demonstrated ability to translate business objectives into marketing strategies and programs
• Experience building and executing cross-functional marketing initiatives from strategy and concept through execution, measurement, and optimization.
• Strong track record of partnering with Sales and cross-functional stakeholders to design programs and influence business outcomes.
• Experience using data and analytics to inform marketing strategy, prioritize investments, and measure performance
• Strong written and verbal communications skills with the ability to influence stakeholders and clearly articulate program plans, recommendations, and results.

Preferred qualifications:

• Experience marketing technology, cloud, SaaS, or other complex B2B solutions.
• Account-based marketing experience
• MBA