Sales Enablement Specialist - EMEA

About the Role

We're seeking a Sales Enablement Specialist to join our EMEA team. As a Sales Enablement Specialist, you will play a critical role in driving sales performance and growth across the region.

Responsibilities

Sales Outcome Ownership

• Identify and close productivity gaps by cohort, measuring success by deal velocity, win rate, and quota attainment
• Own 90/180-day new hire outcomes using data and field observation
• Support competitive deal reviews and help create structure and tools for improvements
• Design repetitive solutions starting from ad-hoc micro-interventions and broad programs

Onboarding & Methodology

• Redesign and operate AI regional onboarding with structured curriculum, including MEDDPICC, SFDC, and competitive positioning
• Master MEDDPICC, audit discovery quality, and coach on methodology adoption
• Work with managers in 1:1s to diagnose rep-specific barriers and enable managers to coach their teams

Program Management and AI-native Operating Model

• Manage regional onboarding timelines and content rollouts
• Partner with other GEO enablement teams
• Act as regional lead for EMEA content on the enablement platform, ensuring accuracy and regional relevance
• Use AI to draft, adapt, translate, and localise enablement at speed
• Turn recurring questions and objections into durable, reusable assets

Requirements

• 5-7 years of sales enablement experience, focusing on field rep coaching and behavior change
• Direct enterprise sales experience, particularly with complex multi-stakeholder deals
• Proven track record of diagnosing and closing rep skill gaps
• MEDDPICC or equivalent sales methodology mastery
• SFDC and AI fluency, with experience pulling reports and modeling productivity signals
• Strong program management and stakeholder communication skills

Preferred Qualifications

• Sales manager coaching and 1:1 development experience
• Competitive win/loss analysis and field ride-along experience
• Productivity metrics and quota attainment analysis
• GTM or sales operations partnership in high-growth SaaS background

What Makes Cloudflare Special?

Cloudflare is a highly ambitious, large-scale technology company with a mission to help build a better Internet. We're committed to protecting the free and open Internet, and our projects, such as Project Galileo and the Athenian Project, reflect this goal.