Marketing Lead - East

The Marketing Lead is the primary strategic partner to the Regional Marketing Director (RMD) and drives marketing execution across multiple teams and markets.

Responsibilities:

Strategic & Campaign Leadership

• Develop integrated campaign plans, translating RMD strategy into clear objectives, target audiences, key messages, channel mix, and success metrics.
• Own the regional campaign calendar and ensure timely launch of campaigns.
• Lead campaign development and execution across Production, Paid Media, Social, CRM, and Lifecycle.
• Direct Marketing Specialists in campaign setup and confirm completion of boards.
• Collaborate with Production on creative development, bringing audience, brand, and business context to concept development and scripting.
• Ensure high standards across campaign deliverables, maintaining brand and message integrity.
• Prioritize and manage a complex portfolio of campaigns, making informed trade-offs and escalating conflicts as needed.

Station Partnership & Communications

• Serve as day-to-day marketing partner to station general managers, news directors, and content leaders.
• Communicate campaign plans, status, and results to station stakeholders.
• Manage expectations, align priorities, and address issues promptly.

Campaign Performance & Team Development

• Establish measurement frameworks for campaigns and track performance against objectives.
• Apply audience data, ratings, and digital analytics to refine campaign strategy.
• Model best practices in campaign management, strategic thinking, and stakeholder communication.

Requirements:

• 5–7 years in marketing, integrated campaign management, or brand strategy, preferably in media, broadcast, or a fast-moving content environment.
• Proven ability to lead integrated campaigns across multiple markets and channels.
• Strong written and verbal communication skills.
• Experience with campaign planning tools like monday.com or Asana.
• Ability to coordinate across marketing channels and analyze performance metrics.
• Comfortable in a 24/7 news-driven environment with fast-moving priorities.

Benefits:

• Comprehensive benefits including medical, dental, and vision coverage.
• 401(k) program with company match.
• Paid Time Off (PTO) and paid holidays.
• Access to virtual doctor's appointments and therapy sessions.