Brand Marketing Specialist - Distribution Partner Atlantic Brands d.o.o.

We are seeking a Brand Marketing Specialist to join our team at Atlantic Brands d.o.o., the distribution partner for Red Bull in Serbia.

The Brand Specialist works on understanding and gathering consumer insights and market research, specifically what drives top-of-mind awareness, brand salience, and per capita consumption. You will work closely with the Brand Manager to contribute to the annual business plan by creating, planning, and executing brand, advertising, new products, and packaging initiatives while ensuring the brand is portrayed in the right way.

Responsibilities

• Work closely with the Brand Manager and other country marketing specialists and International HQ specialists to share learnings, best practices, align plans, and share updates and insights.
• Instigate and participate in creative sessions to develop tactics and assess best-practice case studies.
• Ensure the consumer and brand perspective is considered in every project, with a strong focus on digital and social media.
• Sustain or strengthen the brand part of the trial and awareness study, including past 4-week/12-month consumption, top-of-mind awareness, and brand salience.
• Create branding and through-the-line communication for specific marketing projects in collaboration with marketing functions.
• Develop and implement the ideal advertising plan, ensuring international and local learnings and the right country-specific level of digital and social components.
• Control creative and media agencies to ensure correct contractual setup and strong working relationships.
• Manage the media agency to ensure the best possible value-for-money advertising plan.
• Annually review media planning and buying with the agency and international teams.
• Lead and manage solid product launches with sales, finance, and other marketing functions.
• Understand which packaging solutions address country-specific needs and lead/manage launch proposals.
• Collect learnings to share locally and with International HQ.
• Turn data into compelling insights that are actionable and relevant.
• Monitor the consumer's perception of the brand and products on social media, especially for the younger segment of the target group.
• Support the Brand Manager in developing and implementing the annual business plan.
• Prepare the annual plan and financial budgets/P&L with the Brand Manager and marketing and sales teams.
• Manage and maintain the agreed budget.
• Strengthen agency service and client/agency relationships.
• Build a strong, transparent, trustworthy partnership and cooperation with management and personnel.

Requirements

• Minimum of 1 year of experience in a similar position within the FMCG sector.
• Clear understanding of competitor activity and consumer behavior in a brand and FMCG context.
• Ability to generate consumer insights and translate them into successful brand initiatives.
• Strong analytical ability and commercial acumen to understand financial statements and market trends.
• High standard of integrity with a passion for the brand and commitment to Red Bull values.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, etc.).
• University degree in Marketing, Communications, Economics, or related fields.
• Fluency in English and local language.
• Travel 0-10%.