Description
Later is seeking a Senior PR Manager to lead its media relations and public relations strategy. The ideal candidate will have 7+ years of PR or communications experience and a track record of securing tier 1 coverage in SaaS, marketing technology, or creator economy environments.
Responsibilities:
- Develop and implement PR and communications strategy
- Build and maintain relationships with tier-1 business, marketing, advertising, agency, and technology press
- Secure earned media coverage that drives measurable brand awareness and supports demand generation goals
- Draft press releases, media pitches, briefing documents, and executive talking points
- Prepare executives and subject-matter experts for interviews, panels, and press events
- Own media monitoring and competitive share-of-voice reporting
Requirements:
- 7+ years of PR or communications experience
- Established relationships with tier-1 business, marketing, advertising, agency, and technology press
- Experience developing and managing crisis communications protocols
- Excellent writing skills
- Experience with media monitoring and reporting tools
- Comfortable working directly with senior executives
- Strong project management skills
What success looks like:
- Within the first 30 days, audit Later's existing media relationships and launch first proactive pitch
- By 3 months, secure coverage in tier-1 business, marketing, advertising, agency, and technology press
- By 6 months, establish Later as a go-to authority source in creator economy and influencer marketing press coverage
How you work:
- Driven by Impact
- Strategic & Customer-Centric
- Curious & Growth-Oriented
- Collaborative & Resilient
- Accountable & Honest
- Emotionally Intelligent