Description
The Integrated Marketing Analyst sits within Marketing Analytics and serves as the measurement engine for Airbnb's cross-channel growth initiatives, spanning Search, Growth Media, Affiliates, and Guest Engagement across Homes, Experiences, Services, and Hotels, as well as emerging pilots.
You will be the dedicated analytics lead for cross-channel marketing strategies for new business lines (e.g., loyalty or Experiences & Services). You'll start by owning all of the marketing work for Airbnb's new community and loyalty pilot program, as it scales through multiple phases of testing across international markets.
Your responsibilities include:
- Designing and leading the end-to-end measurement plan for a major loyalty/community pilot, including multi-arm testing across benefits, credits, and offers.
- Designing and analyzing experiments, writing experiment plans, and analyzing results.
- Conducting analysis to deliver actionable insights on customer segments, timing, and creative performance that inform decisions on scaling the program and where to prioritize.
- Collaborating with cross-functional partners, including marketing, operations, finance, data science, and product to support a data-driven strategy for marketing.
- Presenting clear, decision-ready readouts to senior marketing and cross-functional leadership on program and campaign effectiveness.
Requirements:
- 6+ years in analytics or data science, with depth in marketing, growth, or lifecycle/loyalty analytics.
- Strong background in causal inference and designing experiments and holdouts for multi-touchpoint marketing programs.
- A track record of insights that directly shape strategy, roadmaps, and budget decisions at a senior level.
- Excellent ability to translate complex analytical trade-offs into clear, confident recommendations for senior, cross-functional stakeholders.
- Advanced proficiency in SQL and Python or R, with experience working in large-scale data environments and building scalable reporting tools.
- Experience using AI tools to accelerate analysis and build scalable solutions.
- Quantitative degree required.
We offer a salary range of $164,000-$191,000 USD, and this role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.