Senior Marketing Partnerships Manager (Console)

Join Razer's global mission to revolutionize gaming. As a Senior Marketing Partnerships Manager (Console), you will lead creator, talent partnerships, esports, and athlete strategies across the Console division.

Job Responsibilities:

• Develop and manage creator, influencer, esports, and athlete strategies across the Console division
• Recruit and manage Console-focused creators, ambassadors, and key opinion leaders (KOLs)
• Translate brand and business objectives into measurable creator programs that drive audience engagement, conversation, and commercial impact
• Lead development of go-to-market plans for influencer programs, NPI launches, and sustain content
• Manage high-profile creator and talent integrations from planning through execution
• Build and manage relationships with key gaming creators, streamers, esports organisations, athletes, entertainers, agents, and talent representatives
• Set seeding briefs and monthly seeding targets for both sustain and NPI launches
• Develop strategic partnerships with game publishers and platform partners
• Manage feedback from influencers and pro players to inform and improve the Console product roadmap
• Partner cross-functionally across Paid Media, Regional & Global Marketing, Community, Brand, eCommerce, and Business Development teams
• Measure creator and campaign performance across awareness, engagement, conversion, revenue, and ROI
• Lead marketing planning and business reviews, and present campaign performance and strategic recommendations to executive leadership

Pre-Requisites:

• Minimum of 8 years of product management and marketing experience in consumer electronics industry
• Experience developing and overseeing execution of marketing plans
• Experience with PC or consumer electronics sales channels: retail, direct, online and distribution
• Able to write marketing copy and provide design direction on creative
• Strong administrative, organisational, and communication skills
• Preferred experience in working in a Global company with multiple stakeholders across different countries and time zones

Salary Ranges: $124,800.00 - $217,672.00 (per annum)