Director, Ecommerce and Marketing Analytics

Sur La Table is seeking a Director, Ecommerce and Marketing Analytics to define how data, insight, and AI drive decision-making across the company.

This role serves as the analytical hub of the organization, supporting eCommerce, Marketing, Finance, Retail, Merchandising, Inventory Planning, and Operations. The successful candidate will be responsible for transforming data into insight, insight into implications, and implications into clear recommendations that drive action.

Company-Wide Insight Leadership

• Serve as the primary analytics leader across eCommerce, Marketing, Finance, Retail, Merchandising, Inventory Planning, and Operations.
• Own problem definition for analytics, determining which business questions matter and what decisions insights should inform.
• Move analysis beyond 'what happened' to 'why it happened,' 'how it happened,' and 'what we should do next.'
• Proactively mine data to identify risks, opportunities, inefficiencies, and performance drivers.
• Influence senior leaders through clear implications and actionable recommendations.

Data Integrity, Metrics & Standards

• Own the integrity, governance, and usability of core commerce, customer, and operational datasets across platforms.
• Validate insights using business context and commercial logic.
• Define, document, and continuously evolve company-wide KPI frameworks.
• Identify and resolve cross-functional metric misalignment.

AI-Enabled Analytics & Insight Workflows

• Leverage AI as a core component of advanced analytical work.
• Design, operationalize, and scale repeatable AI-assisted workflows.
• Establish validation frameworks to pressure-test AI-generated outputs.

Web, Customer & Commerce Analytics (Heap)

• Own web and digital analytics strategy using Heap.
• Ensure tracking integrity and event schema accuracy.
• Translate behavioral data into commercial implications.

Cross-Functional Integration

• Reconcile demand, margin, inventory, and operational perspectives into cohesive performance narratives.
• Support planning, forecasting, and performance alignment across functions.

Leadership & Enablement

• Establish analytical standards that prioritize clarity, trust, commercial relevance, and decision impact.
• Design the structure, workflows, and expectations for the analytics function.
• Hire, mentor, and develop junior analytics talent.

Requirements

• 8+ years of experience in Analytics, Strategy, or Data Leadership roles.
• Demonstrated experience leading analytics across multiple business functions.
• Strong experience in commerce-driven businesses.
• Comprehensive knowledge of traffic acquisition channels.
• Advanced SQL and strong analytical modeling capabilities.
• Experience designing and governing AI-enabled analytics workflows.
• Hands-on expertise with Heap or similar event-based web analytics platforms.

What's in it for you?

• Competitive compensation: $130,000 - $145,000 plus bonus.
• Executive Access: Work directly with brand CEOs and senior leadership.
• AI-First Skill Building: Get hands-on with advanced AI tools.
• Accelerated Career Path: High performers are quickly entrusted with greater responsibility.
• Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision, and employee discounts.