SVP, Category & Insights

The Senior Vice President of Category & Insights leads Red Bull's category management and customer and business insights strategies.

The SVP of Category will lead the following teams: Shopper & Category Insights, Space Planning & Assortment, and Category Management for National Accounts and Regional Accounts across all channels of business.

Responsibilities:

Areas that play to your strengths

• Strategic Business Planning: Develop long-term category strategies and specific initiatives. Aggregate and analyze large amounts of complex data quickly, and distill that data into clear, viable action plans. Allocate resources where the investment has the highest payback.

• Leadership: Utilize current insights resources to anticipate business needs and uncover sales opportunities. Guide the annual business planning process, and provide leading-edge Category Management solutions across all channels of trade. Build strong external relationships with key retailer Executives.

• Drive Category & Brand Growth: Provide timely thought leadership to sales leaders and retailer decision makers from space, shopper, and category insights. Negotiate retailer-specific data platform offerings and ensure these tools are leveraged for category and brand growth.

• Vendor & Data Management: Oversee the management of the current category and shopper insights content suite across all insight sources with a continuous improvement mindset for content and delivery. Provide direction on our relationship with the dedicated IRI team and Numerator dedicated partners.

Requirements:

• 12+ Years work experience in CPG/FMCG, Beverage industry Category Management preferred
• 4+ years of experience in Sales/Category Management, preferably within CPG/Beverage
• 4+ years of experience in Shopper Insights, preferably within CPG/Beverage
• Experience in Space Planning and Category Assortment, preferable within CPG/Beverage
• Broad knowledge of CPG industry sources and uses, vendors and their tools and capabilities
• Ability to connect disparate data sources, interpret analysis results, formulate recommendations, develop impactful presentations, and present to broad audiences.
• Strong analytical and problem-solving skills with a proven track record of turning insights into actionable selling tactics
• Experience in people management and people development
• Strong customer-service aptitude

Location: Santa Monica, California, United States

Travel: 30-40%

Benefits:

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement