Commercial Activation Manager - FC

As a Commercial Activation Manager - FC at Electronic Arts, you will play a key role in the Commercial Activation team, building collaborative relationships to improve growth and positive outcomes. You will report to the Director of Global Commercial Management.

The Commercial Management function within EA SPORTS operates across several primary responsibilities, including:

• Team Ambassadorship: collaborating with Studio, Brand, and Finance partners on behalf of Commercial Teams
• Distribution Execution: ensuring EA's games are available in the right place, at the right time, and at the right price
• Revenue Responsibility: guiding how EA SPORTS titles interface with the forecast and planning process
• Growth Innovation: brainstorming, proposing, and implementing Commercial growth drivers
• Strategy Creation: creating the Commercial portion of a product strategy

Key responsibilities include:

• Commercial Planning and Activation: leading the development of the Commercial Chapter, outlining the annual Commercial and Executional Strategies for FC
• 1P and Partner Management: representing FC with first-party platform and store partners, identifying, assessing, and executing licencing and merchandising opportunities

Requirements include:

• 5+ years of experience in a Commercial, Publishing, Strategy, or Product Management function
• Experience managing live service performance, with understanding of acquisition, engagement, and monetization KPIs
• Strong analytical and data-driven mindset
• Natural communicator and storyteller
• Experience developing and delivering high-impact commercial projects and programs
• Business degree or equivalent combination of education and experience