Product Marketing Manager – Sovereignty & Public Sector, EMEA

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work.

Snowflake EMEA product marketers conceive of and execute go-to-market plans that drive awareness, adoption, and success for our customers. We are looking for a Product Marketing Manager to build messaging and positioning around Data and AI Sovereignty in EMEA, execute targeted go-to-market strategy for the Public Sector, scale our impact through Snowflake's partner ecosystem, and maintain momentum behind key regional sovereignty partnerships.

What You'll Do

• Own and align messaging and positioning for Data and AI Sovereignty in the EMEA region, ensuring Snowflake's narrative addresses sovereign control, regulatory compliance, operational autonomy, and cloud resilience
• Scale sovereignty messaging and regional reach through Snowflake's cloud, systems integrator, and specialized partner ecosystem, orchestrating joint GTM motions and co-marketing programs that drive pipeline impact
• Maintain and accelerate momentum around recent strategic sovereignty partnerships, converting key alliance milestones into high-impact sales plays, field enablement assets, and customer-facing collateral
• Lead targeted campaigns on Data and AI Sovereignty in key markets based on local nuances, such as Digital Trust, Greater Local Control, and Data Residency with Global Innovation
• Develop regional GTM strategy and execution for the Public Sector, designing targeted campaigns tailored to specific government departments, public institutions, and regulated markets
• Enable field sales and technical teams at scale on sovereignty frameworks, public sector compliance requirements, procurement pathways, and competitive differentiation
• Lead cross-functional working groups with ABM, Demand Generation, and other Marketing teams to run high-touch campaigns against key public sector targets
• Amplify the EMEA voice by synthesizing customer feedback, regulatory trends, and field insights to shape global product roadmaps, GTM priorities, and core messaging

Our Ideal Candidate Will Have

• 5+ years of experience in product marketing, solutions marketing, or GTM strategy within data, cloud, or enterprise software, specifically supporting Public Sector or highly regulated industries
• Domain knowledge of Public Sector procurement dynamics, government compliance standards, and Data/AI Sovereignty requirements across EMEA (e.g., EU AI Act, GDPR, national sovereignty frameworks)
• Proven track record of developing and scaling joint GTM programs, partner co-marketing initiatives, and ecosystem alliances
• Demonstrated ability to orchestrate cross-functional, account-based campaigns targeting public sector institutions and government bodies
• Excellent communication and storytelling abilities, with a strong talent for translating complex regulatory, governance, and architectural concepts into compelling narratives
• Strong collaboration and influence skills, aligning global product strategy with localized EMEA market needs
• Commitment to being a culture champion who builds trust, collaboration, and inclusivity across functions and regions
• An analytical, data-driven mindset focused on measuring campaign effectiveness, pipeline impact, and account engagement
• BS/BA degree preferred
• Willingness to travel up to 25% of the time