FBS - Lead Strategy Manager

Farmers Insurance is one of the United States' largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion. The ideal candidate is a data-driven operations professional with hands-on experience in the digital lead ecosystem and a strong understanding of agency growth.

This role is responsible for analyzing lead and agency performance, coordinating with external vendors and agents, identifying growth opportunities, and using data-driven insights to support business decisions.

Responsibilities:

• Analyze agency and lead performance to identify trends, opportunities, and performance gaps.
• Use data and performance insights to support agency growth and business decisions.
• Monitor lead volume, quality, conversion, cost, and other relevant performance metrics.
• Work directly with agents and agency teams to understand challenges, identify opportunities, and improve lead performance and agent experience.
• Coordinate with external vendors to monitor lead performance, resolve issues, and identify opportunities for optimization.
• Partner with Marketing, Regional Staff, District and Regional Managers, and leadership to align on agency growth priorities and initiatives.
• Coordinate projects involving agencies, vendors, and internal stakeholders.
• Evaluate lead-source and vendor performance and provide recommendations for optimization.
• Support lead routing and distribution strategies to improve lead allocation and agency performance.
• Prepare and communicate reports, analysis, and recommendations to stakeholders.
• Identify opportunities to improve productivity, lead conversion, and overall marketplace performance.
• Translate data and analysis into clear, actionable business recommendations.
• Support continuous improvement initiatives focused on agency growth and marketplace effectiveness.

Requirements:

• Bachelor's degree required.
• Fluent English required.
• Hands-on experience with lead generation, lead buying, lead selling, lead routing, lead distribution, or lead marketplace operations.
• Experience working on either the buy-side or sell-side of the lead ecosystem.
• Experience with data leads, call leads, click leads, or similar lead products.
• Strong data analysis skills and the ability to use data to make business decisions.
• Experience coordinating projects and working with external vendors.
• Experience working directly with agents, agencies, or regional teams.
• Strong communication and stakeholder management skills.
• Ability to identify performance gaps and translate data into actionable recommendations.

Preferred Qualifications:

• Experience in P&C, Life, Health, Mortgage, Financial Services, or another lead-driven industry.
• Experience with programmatic media buying, digital advertising, DSPs, or AdTech.
• Experience with lead marketplace or performance marketing platforms.
• Experience with vendor performance management and optimization.
• Insurance industry experience is a plus.

Benefits:

• Comprehensive benefits package
• Career development and training opportunities
• Flexible work arrangements
• Dynamic and inclusive work culture within a globally renowned group
• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development