iCafe Marketing and Biz Development Manager

Logitech is seeking an iCafe Marketing and Biz Development Manager to join their team in Shanghai, China. This strategic marketing management role focuses on offline scenarios such as e-sports venues, internet cafes, and college e-sports events, with a focus on brand marketing and channel ecosystem expansion.

Responsibilities:

• Develop and execute regional market plans and strategies for e-sports market growth
• Conduct market research, analyze user needs, and competitor strategies to inform market penetration plans
• Establish and maintain relationships with channel partners and merchants to drive business growth
• Design and implement marketing campaigns to activate terminal traffic and increase brand visibility
• Track industry trends, competitor marketing strategies, and channel pain points to inform market decisions
• Manage and report on key performance indicators such as brand coverage, channel operation, and terminal sales

Requirements:

• Experience in offline channel marketing, market expansion, and brand terminal operation
• Strong market analysis and strategy skills, with ability to work independently
• Excellent communication and interpersonal skills, with ability to build strong relationships with channel partners
• Familiarity with e-sports market and internet cafe industry is a plus

Benefits:

• Comprehensive and competitive benefits package
• Flexible working environment
• Opportunity to work with a global company that values diversity and inclusion