Description
We're looking for a Senior Demand Generation Manager to develop and execute demand generation campaigns through direct lead generation channels. You'll lead deliverables across the marketing funnel, manage campaign timelines, and collaborate with cross-functional teams to drive revenue and pipeline growth.
Responsibilities:
- Develop and execute demand generation campaigns through email, webinars, nurture programs, and ABM
- Lead deliverables across the marketing funnel, managing campaign timelines and workflows
- Own email, webinar, and nurture program strategy, determining channel approach and creative direction
- Partner with paid media team to align direct channel programs with paid campaigns
- Collaborate with content, brand, market strategy, and sales teams to develop marketing strategies
- Monitor and optimize defined KPIs, contributing to quarterly demand generation goals
- Continually optimize direct channel programs for conversion and lead quality
- Own campaign performance measurement across direct channels
- Develop standardized reporting frameworks across regions
- Lead regional demand program execution following awareness handoff
Requirements:
- Undergraduate degree and 5+ years of related professional experience
- Demonstrated track record of driving successful multi-channel demand generation campaigns
- Deep expertise in direct lead generation channels, including email marketing, webinars, and account-based marketing
- Experience owning and leading demand generation programs across multiple regions or business units
- Proficient in Salesforce and Marketo or similar marketing automation platform
- Proficiency in 6sense or comparable ABM platforms
- Excellent communication, writing, and organizational skills
Preferred Requirements:
- Experience owning or leading global demand generation programs across NA, EMEA, and/or APAC
- Experience building or managing campaign performance reporting using tools like Domo, Marketo Measure, or Google Analytics
- Experience building lead scoring models or nurture architecture in partnership with marketing operations
- Advanced degree in Marketing, Business, or related field