Description
Reporting to the Senior Manager, EMEA Programmes & Campaigns, the Senior Marketing Campaigns Manager, Executive Audiences, will lead the strategy and execution of integrated marketing programmes designed to engage senior executive audiences, accelerate pipeline growth, market expansion, and account penetration across EMEA's most strategic accounts.
As part of the EMEA Marketing Campaigns team, you will own the Executive audience strategy and journey across the region. You will collaborate closely with EMEA Sales leadership, regional field marketing, global demand generation, Executive and industry product marketing, digital, marketing operations, customer marketing, partners, sales and other teams to shape and deliver cohesive, impactful programmes, experiences and go-to-market motions that resonate with C-level audiences.
Your responsibilities will include:
- Building and executing the EMEA executive audience strategy, aligned to EMEA pipeline and revenue goals
- Designing end-to-end Executive journeys across the customer lifecycle
- Coordinating and scaling high-impact executive programmes
- Partnering closely with EMEA Sales and regional marketing teams to identify priority accounts and executives
- Measuring, monitoring and optimising performance and business impact
- Building scalable frameworks and best practices that enable regional teams to activate executive marketing across markets
We look for:
- Strong B2B marketing experience working in the tech sector
- Learner mindset and ability to learn new technologies, products and systems quickly
- Strong project management skills to effectively deliver complex programmes
- Data-first approach and ability to decipher data
- Strong interpersonal and communication skills
- Autonomous and self-determined with a strong growth mindset