Customer Marketing, Principal (Senior Manager)

At AIA, we've started an exciting movement to create a healthier, more sustainable future for everyone.

As a Senior Customer Marketing Manager, you will lead the execution of advertising campaigns and develop compelling content to promote the unique value propositions of our products and services for AIA HK.

Roles and Responsibilities:

• Lead the planning and execution of product advertising campaigns and always-on content, ensuring communications clearly differentiate our products and services in the market.
• Partner closely with external agencies and vendors, including creative, media, design, event, production, and printing partners, to ensure high-quality deliverables and strong value for the business.
• Ensure all communication materials comply with brand guidelines, maintaining consistency and integrity across channels and touchpoints.
• Align with internal stakeholders and obtain Legal and Compliance approvals for communication materials to ensure timely and compliant execution.
• Support ad hoc projects, manage urgent assignments, and provide administrative support to the team as required.
• Deliver projects and initiatives within agreed timelines and budgets, ensuring efficient use of resources and adherence to required standards.
• Monitor competitor activity and market trends to inform campaign planning and support strategic decision-making.
• Co-manage the content hub on AIA’s corporate website, keeping content current, engaging, and aligned with brand, product, and customer segment messaging.

Minimum Job Requirements:

• University graduate preferably in Marketing or Communications focused
• Minimum of 10 years’ experience in Brand and Product communication, preferably with advertising agency experience and marketing experience in financial institution
• Good command of written and spoken English and Chinese
• Computer literate in MS office, Excel and PowerPoint
• Multi-tasking
• Positive, passionate, flexible, self-motivated, dynamic
• Strategic, creative and able to think out of the box
• Strong communication, negotiation and presentation skills
• Strong problem-solving skill