CRM Business Analyst

We are looking for a CRM Business Analyst to join our Technology Management team. As a CRM Business Analyst, you will translate CRM, marketing, and business needs into effective Salesforce and Hubspot solutions that improve customer engagement, campaign execution, lead and opportunity management, data quality, and reporting.

Key Responsibilities:

• Develop a CRM platform roadmap that improves efficiency, visibility, and adoption
• Gather, analyze, document, and align business requirements with stakeholders and technical partners
• Optimize acquisition, campaign, segmentation, nurturing, conversion, and engagement processes
• Coordinate platform solution delivery by defining requirements, validating enhancements, and managing dependencies
• Define and improve CRM and marketing data, reporting, dashboard, KPI, segmentation, and governance requirements
• Coordinate testing, training, communications, documentation, adoption, post-release monitoring, and continuous improvement

Qualifications:

• 3-5 years of experience as a Salesforce/Hubspot/Equivalent Platform Business Analyst, CRM Analyst, Marketing Analyst, Systems Analyst, or in a related role
• Hands-on experience with data analysis, user acceptance training, process mapping, and requirements gathering
• Bachelor’s degree in Information Systems, Computer Science, Marketing, or an equivalent combination of education and experience

Compensation, Benefits, & Perks:

• Competitive salary range: $115,000-$125,000 USD
• Comprehensive benefits package, including medical, dental, and vision coverage, 403(b) retirement plan, and paid time off
• Hybrid position based in our NYC Financial District office, requiring on-site work Tuesday through Thursday and remote work on Monday and Friday