Head of Self-Serve Paid Media

Job Description

As Head of Self-Serve Paid Media, you will own and evolve Stripe's self-serve paid acquisition strategy, managing a team of 5-10 paid media experts and working cross-functionally with leaders across analytics, creative, product marketing, growth engineering, and finance.

You'll be responsible for a substantial media budget and accountable for delivering efficient, scalable growth in signups, activations, and revenue. In this role, you'll own the long-term strategy for how paid media delivers growth in Stripe's self-serve business.

Responsibilities

• Own the self-serve paid media strategy end-to-end, including budget allocation, channel mix, and performance targets across search, social, display, video, and other channels
• Lead, develop, and retain a high-performing team of 5-10 paid media specialists, fostering a culture of experimentation, craft, and growth
• Drive measurable improvements in acquisition efficiency (ROAS, incremental activations) while scaling total investment
• Partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance to maximize the potential impact of paid media
• Improve the measurement capabilities: partner with data science to improve attribution modeling, incrementality testing (geo-holdouts, media mix models), and forecasting
• Develop and manage the self-serve paid media budget, including pacing, forecasting, and executive reporting
• Identify and scale emerging channels and formats
• Represent paid media performance and strategy in leadership forums and to diverse stakeholders.

Requirements

• 10+ years of experience in performance marketing or paid media, with at least 3 years leading a team
• Demonstrated experience managing large-scale paid media budgets with accountability for business outcomes through to revenue
• Strong analytical foundation: understand attribution, incrementality testing, LTV and data-driven optimization
• Experience in B2B SaaS, developer tools, fintech, or high-growth technology companies
• Track record of building, developing, and retaining high-performing marketing teams
• Creative sensibility: you have a strong POV on what creative works best for each platform and the level of creative velocity and quality that is required
• Experience working cross-functionally with data science, engineering, creative, and finance partners to deliver growth