Digital Adoption & Lifecycle Manager

As our Digital Adoption & Lifecycle Manager, you'll own the communications that drive adoption, retention, and expansion across Mixpanel's customer base, with our digital-only customers as the sharpest test of whether the programs work.

You'll design lifecycle programs triggered by real behavior, write the emails and in-product messages that move them forward, and define the segmentation, write the copy, set up the triggers, instrument the measurement, and then argue with the data about what to change.

This is a builder's role, not a maintainer's role. You'll work hand in hand with our Customer Success Digital Programs Manager, sharing a roadmap and dividing the work. You'll partner with Marketing on the overall email calendar so our lifecycle sends and their campaigns aren't competing for the same inbox.

Responsibilities:

• Build the lifecycle communication program end-to-end across onboarding, adoption, retention, and expansion
• Create programs that serve the full customer base while working hardest for digital-only customers
• Design behavior-based segmentation using product usage, health signals, lifecycle stage, and account attributes
• Write clear, useful customer-facing copy across email, in-product messaging, and other digital channels
• Build and ship campaigns in tools like Customer.io, HubSpot, and Statisfy
• Partner with Marketing on the shared email calendar
• Support product-led adoption initiatives
• Keep our library of lifecycle messaging current as the product changes
• Define success metrics for every program, instrument them in Mixpanel, and run a regular reporting cadence
• Run experiments on subject lines, timing, sequencing, channel mix, and audience definition
• Work with customer-facing teams to learn what resonates in conversations
• Pilot agentic approaches to scaled customer success
• Identify gaps in our data, tooling, and process, and propose what we should fix first

We're Looking For Someone Who Is:

• Experienced in customer lifecycle communications, ideally in a B2B SaaS environment
• An excellent writer who can be concise, specific, and useful to a technical audience
• Hands-on with lifecycle and marketing automation platforms
• Fluent in product analytics and comfortable pulling your own data
• Familiar with customer success platforms and how health signals and customer data feed scaled programming
• Strong at segmentation, able to reason about cohorts, behavioral triggers, and audience overlap
• Data-driven in practice, not just in principle
• Comfortable being measured on business outcomes
• Genuinely collaborative
• Experienced working alongside customer-facing teams
• Able to drive projects forward independently across teams
• Comfortable with ambiguity and energized by building from the ground up
• Actively experimenting with agentic customer success