Description
Peloton is seeking a Manager, Global Performance Creative Analytics & Experimentation to help shape how creative drives subscriber growth across global performance and consideration channels.
The ideal candidate is a unique hybrid: an analytically rigorous professional who inherently understands creative DNA,someone who knows how to design clean testing frameworks while speaking the fluid language of creative production.
Daily Impact at Peloton
- Lead the development and execution of the yearly global performance creative learning agenda.
- Partner with Media Analytics, Media, and Creative Strategy to establish prioritisation, methodology, execution, and roadmap of global performance creative experimentation.
- Scope and execute customised creative incrementality tests in partnership with cross-functional teams.
- Develop, maintain, and scale a proprietary "Creative Composite Score" framework to evaluate creative health.
- Partner closely with internal data engineering teams and external agency partners to expand, enable, and enforce a granular creative metadata taxonomy.
- Explore, vet, and integrate emerging AI tools and platform-native capabilities to automate creative asset evaluation and predictive performance modeling.
- Connect creative performance signals across paid channels, lifecycle email, and landing pages to identify which messaging angles resonate across the full funnel.
- Modernize and elevate existing reporting frameworks to deliver more impactful, data-driven narratives.
- Maintain deep expertise across platforms including Meta, TikTok, Google, YouTube, and Pinterest, translating auction dynamics, machine learning optimization, and delivery systems into actionable creative briefs.
- Build analytical frameworks to determine the optimal mix, volume, and refresh cadence of creative assets across different channels, seasons, and global regions.
- Develop and/or model an approach to test different combos of message + creative + funnel to identify what converts/engages the most throughout the funnel stages.
- Maintain strong documentation standards, creating and managing comprehensive records of test plans, methodologies, and results.
Requirements
- 4-5+ years of experience in Data Science, Marketing Analytics, Creative Analytics, or Marketing Science, with a heavy emphasis on media measurement and creative performance evaluation.
- Demonstrated experience blending rigorous statistical expertise with strong creative intuition.
- Strong proficiency in SQL and experience using statistical programming languages like Python or R for large-scale data analysis and modeling.
- Hands-on experience with experimentation methodologies, causal inference, synthetic controls, matched market testing, and regression analysis.
- Deep understanding of major digital advertising platforms (Meta, TikTok, Google/YouTube, Pinterest) and how creative inputs directly influence platform delivery algorithms, auction dynamics, and CPMs.
- Exceptional communication skills, with the ability to distill technical data science methodologies and complex platform dynamics into clear, concise, and actionable recommendations.
- Experience managing projects across multiple cross-functional stakeholders or global regions, with a proven ability to prioritize testing roadmaps and maintain clear documentation.
- Bachelor’s or Master’s degree in a quantitative discipline (Statistics, Data Science, Economics, Mathematics) or equivalent practical experience.