Senior Marketing Analyst, APAC

The Senior Marketing Analyst, APAC role at Electronic Arts involves driving marketing effectiveness and ROI through data analysis and insights. The successful candidate will report to the Director of Marketing Analytics and work closely with APAC marketing partners to deliver data-driven recommendations that improve marketing performance.

Responsibilities:

• Evaluate campaign effectiveness and ROI using measurement toolkits
• Analyze diverse data sets from various marketing channels to extract insights
• Create data visualizations and presentations to communicate recommendations to marketing partners
• Work closely with APAC marketing partners to understand their needs and deliver data analysis to support decision-making
• Take initiative to find opportunities to make business impact
• Design and execute analyses with minimal guidance, using structured and strategic thinking
• Collaborate across a global network of colleagues, managing multiple projects involving complex data collection and analysis
• Continuously learn and improve, staying up-to-date with leading-edge data analytics techniques

Qualifications:

• Bachelor's degree in a STEM field or economics; advanced degrees preferred
• 3-5 years of relevant analytical experience, with ability to manage the analytical process and translate findings into recommendations
• Knowledge of statistics, probability, and hypothesis testing
• Strong SQL skills, with experience querying complex datasets from multiple sources
• Proficiency in R statistical programming (or equivalent) for data exploration and modeling
• Strong analytical, problem-solving, and critical thinking skills
• Excellent communication skills, with ability to operationalize abstract questions into quantitative investigations
• Experience working collaboratively as part of a team, and with other teams globally

Benefits:

• Health allowance to contribute to private health insurance
• Life and salary continuance insurance
• Employee assistance program, including coaching and therapy sessions
• Inclusive parental leave policy
• 17.5% annual leave loading
• Bonus end of year leave days
• Volunteer leave and charitable donation matching
• Fitness reimbursement program
• Flexible work reimbursement program
• Free EA games