Director, Global Campaigns

As the head of the Twilio Global Campaign team, you are responsible for owning, developing and executing major campaigns that drive awareness and opportunities for Twilio.

Responsibilities:

• Set a strategic vision for global campaign structure, operations, and execution for top 5 campaign motions.
• Be accountable to company leadership on the effectiveness of all global campaigns and programs.
• Design and execute strategic end-to-end campaigns that engage and convert prospective buyers.
• Partner with product marketing, content strategists, brand strategists, creative designers and regional campaign teams to create campaign themes and messaging.
• Build strong relationships with key cross-functional stakeholders across multiple organizations.
• Develop scalable, repeatable campaign playbooks that can be scaled quickly.
• Track program results, measure program success and report metrics to stakeholders.
• Infuse AI frameworks into all aspects of the campaign model.
• Manage and allocate budget for campaign production resources.
• Lead a global team with a remit that spans all regions.

Qualifications:

• Management experience: ability to inspire a team of strategists.
• Deep understanding of marketing funnel tactics and metrics.
• Understanding of enterprise buying cycles, sales processes and stakeholders.
• Self-starter who excels in a fast-paced, collaborative environment.
• Strategic thinker with strong attention to detail.
• 8+ years working as a campaign strategist in B2B or tech.
• Proven experience building and delivering integrated programs.
• Exceptional communication skills.

Desired:

• Excellent written and verbal communication skills.
• Ability to influence and build effective working relationships.
• Familiarity with localization tactics.
• Experience with primary research strategies and types of content creation.
• Strategic ability to see opportunities across campaigns and programs.
• Experience building world-class brands through premium content.
• Experience with AI, design, analytics, and video tools.