Yield Inventory Analyst

We are seeking a Yield Inventory Analyst to join our Premion team at KPNX-TV Phoenix. As a strategic and data-driven digital campaign trader, you will be responsible for executing optimizations for digital campaigns, maximizing revenue and margin profits, and minimizing liability through inventory control and strategic ad placements.

Responsibilities:

• Manage and optimize online ad campaigns using our proprietary automated bidding platform (PRISM) to ensure maximum performance and return on investment (ROI) for clients.
• Monitor day-to-day programmatic buys across various channels, including connected TV (CTV), display, video, and audio.
• Analyze campaign performance against Key Performance Indicators (KPIs) and make data-driven decisions to optimize parameters like bid strategies, client ROI, ad frequency, and delivery.
• Proactively identify and resolve campaign setup and performance issues, working with ad ops counterparts to ensure smooth campaign delivery.
• Utilize tools like Excel and Power BI to organize, consolidate, and interpret large datasets.
• Adopt a systematic approach to problem-solving and troubleshoot issues in a fast-paced environment.
• Communicate complex data insights and strategies to diverse internal members.

Requirements:

• 1 year+ experience in programmatic trading/campaign management in the advertising/online media space.
• Highly analytical mindset with a focus on profit margins and campaign delivery.
• Excellent verbal, written, and MS Office skills.
• Strong teamwork and interpersonal skills.
• Ability to set high standards and hold yourself accountable.
• Desire to learn new technical skill sets, such as using an API to automate campaigns.
• Bachelor's Degree.

Benefits:

• Comprehensive benefits package, including medical, dental, and vision coverage.
• 401(k) program with company match.
• Paid Time Off (PTO) and paid holidays.
• Access to virtual doctor's appointments and therapy sessions.