Senior Program Manager, GTM

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This role sits within GTM Operations and serves as the orchestration lead for go-to-market execution , coordinating product launches as well as broader GTM initiatives (pricing/packaging changes, segmentation or territory shifts, systems and process rollouts, market expansion plays).

Responsibilities

Program Governance & Orchestration

• Own workback plans, dependencies, and readiness gates across concurrent product launches and GTM programs
• Define and enforce tiering standards (Tier-1 vs Tier-2) based on revenue impact and field readiness needs
• Run governance forums (launch councils, readiness reviews, go/no-go checkpoints)
• Manage Alpha/Beta lifecycle in partnership with CS and Product for launch-specific initiatives

Cross-Functional Alignment & AI Fluency

• Facilitate alignment across Sales, Marketing, Product, CS, and Operations on scope, timing, and ownership for each initiative
• Partner with Product Marketing and Competitive Intelligence to ensure messaging/positioning inputs are incorporated into launch plans
• Partner with GTM Enablement early in program design to co-build training, certification, and rollout plans
• Actively use AI tools (e.g., ChatGPT, Copilot, Gemini) to accelerate program documentation, status reporting, and stakeholder communications
• Proactively identify opportunities to apply AI to reduce manual program overhead and improve launch/program velocity
• Stay current on AI-enabled workflow tools relevant to GTM Ops and pilot new approaches where they create measurable efficiency gains

Content & Asset Coordination

• Maintain the operational source of truth for launch/program assets (version control, access, lifecycle) , strong alignment and partnership with Enablement
• Standardize release communication templates, terminology, and status reporting across initiatives

Transparency & Reporting

• Build and maintain dashboards showing status of all active GTM programs (live, in beta, deprecated, upcoming)
• Own the single source of truth for the GTM program calendar across product and non-product initiatives

Requirements

Education:

• Bachelor's degree in Business, Marketing, Operations, or related field

Experience:

• 7+ years in Program/Project Management, GTM Operations, Product Marketing, or Revenue Operations, preferably in B2B SaaS
• Proven track record leading end-to-end product release/launch programs , from readiness planning through GA and post-launch adoption tracking , is required, not just general program management experience
• Demonstrated success orchestrating cross-functional launches or programs involving Sales, Product, and Marketing
• Experience with content/enablement systems
• Strong program/project management skills across concurrent, interdependent workstreams

Benefits

We offer comprehensive benefits, holistic mind, body and lifestyle programs designed for overall well-being.

Salary

$103,600-$162,800 USD