Description
We are seeking a Performance Marketing Manager to join our team at 1Password. As part of our Performance & Paid Media team, you will help grow our Product-Led Growth (PLG) and Self-Serve business across Business-to-Business (B2B) and Business-to-Consumer (B2C) audiences.
You will manage paid marketing programs across the funnel, turn performance data into clear decisions, and help build efficient ways of working,including through artificial intelligence (AI)-enabled workflows.
Responsibilities:
- Contribute to the PLG and Self-Serve performance marketing strategy across B2B and B2C audiences.
- Manage assigned paid channels and programs from awareness through conversion, including planning, execution, optimization, and reporting.
- Launch and optimize campaigns, evaluate channel performance, and identify opportunities across audiences, messaging, creative, and funnel stages.
- Build productive vendor relationships, manage account partnerships, and negotiate for stronger performance and value.
- Monitor leading indicators such as clicks, signups, trial starts, activation, and cost per acquisition, as well as outcomes including paid conversions, subscription volume, revenue, and retention.
- Design, run, and document experiments across channels, audiences, creative, offers, pricing pages, and other parts of the customer journey.
- Use AI agents and automated workflows to improve execution speed, reporting efficiency, and the quality of performance insights.
- Collaborate with campaign managers, Product Marketing, Growth, Analytics, and other partners to share learnings and make informed recommendations.
Requirements:
- 5+ years of experience in performance marketing, growth marketing, or user acquisition, ideally supporting PLG or Self-Serve business models.
- Hands-on experience managing paid marketing channels such as paid social, affiliates, display, programmatic, app-focused, influencer, or other emerging channels.
- Ability to use advertising platform data and marketing analytics to evaluate performance, make decisions, and improve campaigns when attribution data is incomplete.
- Experience connecting marketing activity to outcomes such as signups, trial starts, activation, paid conversion, customer acquisition cost (CAC), retention, or revenue.
- Strong cross-functional communication skills and the ability to collaborate with Growth, Product Marketing, Analytics, creative partners, and other stakeholders.
- Experience supporting B2C or prosumer audiences, SaaS products, or self-serve customer journeys, along with familiarity with lifetime value (LTV) and CAC analysis.
- Experience using AI-enabled tools or automated workflows to improve campaign execution, reporting, analysis, or decision-making.
What we offer:
- Competitive salary ($97,000 - $136,000 USD or $93,000 - $130,000 CAD).
- Immediate participation in 1Password's benefits program (health, dental, 401k, and many others).
- Generous paid time off.
- Equity grant.
- Participation in our incentive programs.
At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.