Description
At Instacart, we're transforming the grocery industry by delivering an essential service that customers rely on to get their groceries and household goods.
As a Senior Product Manager, Ad Formats, you'll own the Formats domain, where we place 0→1 bets that fuel double-digit growth for Ads and keep CPGs and new advertiser types engaged.
Responsibilities
- Serve as the primary product partner to sales teams focused on New Advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers, with the goal of scaling non-endemic into a significant revenue line.
- Partner with sales teams focused on formats such as savings, in-store, and AI solutions.
- Define the 0→1 strategy for each bet, then own execution while aligning cross-functional teams across Instacart.
- As these bets mature, take on increasing strategic ownership: define and prioritize the next set of incremental bets across the Instacart Ads ecosystem.
- Communicate tradeoffs, progress, and results clearly to senior stakeholders, including the GM of Ads.
Requirements
- 4+ years of experience in product management for ad formats, with a strong understanding of user-facing ad experiences.
- Track record of launching user-facing products and managing trade-offs between users and advertisers.
- Experience managing partners and vendors, including external technology providers.
- Strong stakeholder management skills across sales, engineering, and cross-functional teams.
Preferred Qualifications
- Experience with performance advertising products.
- Experience taking new products from 0→1 in ambiguous, fast-moving environments.
- Background in ad tech, retail media, or a closely related domain.
Benefits
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. The base pay ranges for a successful candidate are: CAN$165,000-$174,000 CAD