Field Marketing Lead, APAC

We are seeking an experienced APAC Field Marketing Lead to build and lead OpenAI’s B2B demand-generation engine across the region.

Responsibilities:

• Define and execute APAC B2B demand-generation strategy aligned with GTM, revenue, segment, and pipeline priorities
• Build scale digital programs across lifecycle, webinars, nurture, paid/owned channels
• Create regional campaign frameworks, content kits, audience strategies, and localization guidance that help country teams move faster and perform better
• Partner with country marketers and GTM leaders to identify local pipeline gaps, adapt programs, and prioritize support
• Lead demand-generation strategy for the APAC event portfolio, including event selection, audience acquisition, sales plays, follow-up, conversion, and ROI
• Connect events, digital journeys, content, and Sales follow-up into integrated full-funnel programs
• Partner with Sales, RevOps, and Marketing Ops on funnel health, lead quality, attribution, dashboards, and experimentation
• Translate global B2B programs into APAC-ready motions and bring regional insights back into global strategy
• Manage agencies, vendors, budgets, timelines, reporting, and post-program learning loops
• Establish a clear operating rhythm for planning, performance reviews, and investment decisions

Qualifications:

• 15+ years of experience in B2B, enterprise, field, demand-generation, or integrated marketing, ideally across multiple APAC markets
• Proven track record building digital and scale programs that generate or influence enterprise pipeline
• Strong experience with lifecycle, webinars, events, content, paid/owned channels, and Sales follow-up
• Demonstrated ability to partner with Sales and RevOps to improve funnel performance and connect marketing to revenue outcomes
• Experience supporting distributed country teams and influencing effectively in a regional-global matrix
• Strong strategic judgment on event portfolio choices, audience strategy, and post-event conversion
• Analytical fluency with CRM, marketing automation, attribution, dashboards, and campaign performance data
• Excellent communication, stakeholder management, and executive presence
• High ownership, adaptability, and comfort building systems in fast-moving, ambiguous environments