Product Manager - Attribution and Measurement

TEGNA, a leading local media company, is seeking a Product Manager to oversee attribution and measurement within its ad tech platform. The successful candidate will define and implement a measurement roadmap, develop a claim standard, and represent the company's methodology to clients and stakeholders.

Key Responsibilities:

Strategic Leadership

• Develop a measurement roadmap outlining current capabilities, future goals, and required steps.
• Establish a claim standard defining evidence levels and apply it across sales and client services.
• Represent the company's methodology to clients, agencies, and auditors.

Core Product Ownership

• Develop and maintain attribution methodologies, including look-back windows, touch definitions, and credit assignment.
• Design geo holdouts, matched market tests, and control groups for incrementality analysis.
• Pursue Media Rating Council accreditation and maintain necessary documentation.
• Specify measurement data requirements and ensure data quality.
• Develop and refine applied AI models for conversion prediction and lift estimation.

Tactical Execution

• Collaborate with engineering and data science teams to deliver agile solutions.
• Manage change by communicating methodology updates and client impacts.
• Partner with cross-functional teams, including Engineering, Client Services, Sales, Ad Operations, and Program Management.

Requirements and Skills:

Technical Expertise

• Causal inference and experiment design.
• Attribution methods and Media Rating Council standards.
• SQL skills for data analysis.
• Experience with CTV and local media measurement is a plus.

Professional Experience

• 5+ years in measurement, marketing science, or analytics product management.
• Proven experience designing and running controlled experiments.
• Experience shipping methodology changes and product surfaces with models.

Soft Skills

• Ability to hold standards under commercial pressure.
• Effective communication of complex concepts.
• Willingness to report inconclusive test results.
• Prototyping before writing specifications.

Pay Range: $80,000-$140,000 USD

Benefits:

• Comprehensive health, dental, and vision benefits.
• 401(k) program with company match.
• Virtual doctor's appointments and therapy sessions.
• Generous PTO and paid holidays.