Head of Media and Influence

We are looking for a talented and passionate expert in media and influence marketing to define and deliver our UK & ANZ strategy, inspiring the market to continue to disrupt, engage communities and break new boundaries!

The Head of Media & Influence is responsible for defining and leading the UK & ANZ full-funnel media and influence strategy driving brand awareness, cultural relevance, and commercial performance.

Responsibilities:

• Develop and lead the UK & ANZ media & influence marketing strategy aligned to brand objectives, product launches and business priorities
• Own and manage the UK & ANZ media and influencer investment, ensuring optimal allocation and ROI
• Identify and capitalize on emerging trends, platforms and opportunities in media & influence marketing
• Oversee the creation and execution of campaign briefs to deliver impactful and cohesive influence activations
• Own senior relationships with key media platforms, media agency, data/insights partners, and global marketing, media and influence teams

Paid Media Strategy:

• Own and lead the UK & ANZ full funnel media strategy and investment across all paid channels
• Optimise media investment through data, testing frameworks, attribution models and measurable results
• Partner and manage the external media agency to maximise media effectiveness and efficiency

Influence Strategy:

• Define and lead the UK & ANZ creator and influence strategy across paid and organic, aligned to brand storytelling and commercial goals
• Drive a full-funnel approach, connecting influence, content and media to deliver awareness, consideration and conversion
• Build and nurture relationships with top-tier UK & ANZ influencers, creators and talent agencies

Data, Insights & Measurement:

• Define and own the measurement strategy and KPIs across media and influencer, covering brand, performance and commercial impact
• Build a robust measurement framework combining influence and media performance
• Lead data-driven decision making to optimise media investment, improve efficiency and maximise ROI

Team Leadership:

• Lead, mentor and develop a high performing UK & ANZ media & influence team
• Act as a key member of the UK & ANZ leadership team
• Foster a collaborative and innovative environment to achieve shared goals

Requirements:

• Extensive and proven experience in media and influence marketing, including strategy development, within Beauty, Fashion or Entertainment
• Proven track record of leading and developing high-performing teams and delivering integrated campaigns at scale
• Strong expertise in full-funnel media strategy, planning and investment across key platforms
• Deep understanding of influence marketing and social platforms

Benefits:

• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your furry friend to work with you on our allocated dog friendly days and spaces
• Generous product discount and gifting