New The Skills of Tomorrow: how AI-exposed is every skill in 2026? See the data →
Twilio

Marketing Strategy & Planning Manager

Twilio
Apply →
remote senior full-time $116,960 - $146,200 Remote - US

First indexed 17 Jul 2026

Description

As Marketing Strategy & Planning Manager, you will be a critical engine driver of our global marketing organisation. You will turn strategic vision into operational reality,managing the infrastructure, processes, and data-driven insights that allow our marketing team to scale predictably and efficiently.

Responsibilities:

  • Strategy & Planning: Translate business goals into actionable marketing strategies and scalable operational frameworks
  • Data-Driven Insights: Deep-dive into complex marketing performance data. Surface trends, identify bottlenecks, and package these findings into clear, actionable reports that support leadership in crafting the overarching performance narrative.
  • Analyse the Funnel: Diagnose opportunities to improve the marketing funnel and pipeline creation. Maintain and optimise our marketing measurement foundation. Track and analyse account-to-opportunity mapping, pipeline attribution models, and funnel velocity metrics to provide clarity on GTM performance.
  • Operational PMO: Lead day-to-day Marketing project management. Track the execution of critical cross-functional initiatives, translating high-level corporate goals into actionable project roadmaps with measurable results.
  • Cross-Functional Collaboration: Act as the strategic communication bridge between Marketing & GTM.

Qualifications:

  • The High Operator: 3-5 years of experience in Marketing Operations, Revenue Operations, or Management Consulting within a B2B SaaS environment.
  • The Cross-Functional Connector: Exceptional collaboration skills with a demonstrated ability to work across matrixed teams (Marketing, Sales, Finance, Analytics) to break down silos and drive projects to completion.
  • Analytical & Data-Driven: Strong proficiency with business intelligence tools (e.g., Tableau), CRM platforms (Salesforce), and marketing automation systems.
  • Technical Fluency: Comfortable navigating technical conversations regarding data architecture, API integrations, and lead routing, while equally comfortable discussing core business metrics like CAC, LTV, and ROI.
  • Project Management: Excellent organisational and project management skills.

Benefits:

  • Competitive pay
  • Generous time off
  • Ample parental and wellness leave
  • Healthcare
  • Retirement savings program

Location: Remote - US (not eligible to be hired in CA, CT, NJ, NY, PA, WA)

Travel: Occasional travel required for project or team in-person meetings

This listing is enriched and indexed by YubHub. To apply, use the employer's original posting: https://job-boards.greenhouse.io/twilio/jobs/8054764