Description
We're seeking a Marketing Communications Manager to join our marketing, distribution & partnership team. You'll play a vital part in advancing our movement to create a healthier, more sustainable future for everyone. Your goal will be to formulate customer-centric and compelling customer-facing and distribution-facing proposition activation initiatives to drive business growth and competitive market position across Health & Wellness and Life & Wealth Management Propositions in AIAHK & Macau.
Responsibilities:
- Develop and drive proposition activation initiatives for all product categories across Individual Life and Employee Benefits businesses
- Understand product roadmaps and proposition strategies to formulate competitive and sustainable product communication strategies
- Create customer-centric proposition activation initiatives, including product brochures and proposition materials
- Build and drive insight-based sales enablement tools and activation materials for key products
- Collaborate with cross-functional teams, including Product, Life & Wealth Management, and Health & Wellness Proposition
- Manage budgets and track expenses according to company guidelines
- Engage with external vendors to manage the end-to-end development process from concept to deployment
Requirements:
- University graduate with a degree in Marketing, Business, Communications or related discipline
- 10 years of solid experience in marketing communications or product marketing
- 2-4 years of team leadership experience
- Possess basic product knowledge, with experience in the financial industry, especially insurance, being an advantage
- Strong language skills in written English and Chinese
- Strong people and communication skills to all levels of internal and external stakeholders
We Offer:
- The opportunity to build a career with us as we help our customers and the community live Healthier, Longer, Better Lives
This listing is enriched and indexed by YubHub. To apply, use the employer's original posting:
https://aia.wd3.myworkdayjobs.com/en-US/External/job/Hong-Kong-HK-AIA-Hong-Kong--Macau/P-H-Business-Activation--Principal--Senior-Manager-_JR-70296-1