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AIA

Marketing Communications Manager

AIA
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senior full-time

First indexed 3 Oct 2026

Description

We're seeking a Marketing Communications Manager to join our marketing, distribution & partnership team. You'll play a vital part in advancing our movement to create a healthier, more sustainable future for everyone. Your goal will be to formulate customer-centric and compelling customer-facing and distribution-facing proposition activation initiatives to drive business growth and competitive market position across Health & Wellness and Life & Wealth Management Propositions in AIAHK & Macau.

Responsibilities:

  • Develop and drive proposition activation initiatives for all product categories across Individual Life and Employee Benefits businesses
  • Understand product roadmaps and proposition strategies to formulate competitive and sustainable product communication strategies
  • Create customer-centric proposition activation initiatives, including product brochures and proposition materials
  • Build and drive insight-based sales enablement tools and activation materials for key products
  • Collaborate with cross-functional teams, including Product, Life & Wealth Management, and Health & Wellness Proposition
  • Manage budgets and track expenses according to company guidelines
  • Engage with external vendors to manage the end-to-end development process from concept to deployment

Requirements:

  • University graduate with a degree in Marketing, Business, Communications or related discipline
  • 10 years of solid experience in marketing communications or product marketing
  • 2-4 years of team leadership experience
  • Possess basic product knowledge, with experience in the financial industry, especially insurance, being an advantage
  • Strong language skills in written English and Chinese
  • Strong people and communication skills to all levels of internal and external stakeholders

We Offer:

  • The opportunity to build a career with us as we help our customers and the community live Healthier, Longer, Better Lives