Demand Generation Associate, Field Programs

We are seeking a Demand Generation Associate, Field Programs, to generate pipeline through Webflow's sponsorships, third-party partnerships, and field activations that our Sales and XDR teams can trust. This is a high-impact, high-visibility role with real ownership from day one and room to shape the strategy as you grow into it.

Responsibilities:

• Own the demand gen execution layer for field plays and event activations
• Take full lifecycle ownership of Webflow's third-party sponsorship portfolio
• Run the gifting program end-to-end
• Serve as the demand gen point of contact for sponsorship and gifting programs
• Build, maintain, and iterate on AI-assisted workflows
• Deploy AI agents in production workflows with humans in the review loop
• Evolve the role over time from executing against defined programs to proposing and shaping the sponsorship and field activation strategy
• Travel up to 15-20% for company and team offsites

Requirements:

• 2-4 years of experience in demand generation, revenue marketing, growth marketing or a similar function at a B2B SaaS company
• Track record of coordinating cross-functional programs across Sales, SDR/XDR, and marketing
• Working experience with AI tools in production workflows
• Comfort with marketing automation and CRM systems

Nice to Have:

• Operationally disciplined
• Think beyond the brief
• Communicate clearly and proactively
• Treat every investment as measurable
• Bring judgment about when to use AI and when not to
• Have vendor and program management instincts
• Stay curious and open to growth

Benefits:

• Ownership in what you help build
• Health coverage that actually covers you
• Support for every stage of family life
• Time off that's actually off
• Wellness for the whole you
• Invest in your future
• Monthly stipends that flex with your life
• Bonus for building together