Director, Player Experience (PX) Research

Electronic Arts is a global gaming company that creates entertainment experiences for players and fans worldwide. At Electronic Arts, players are at the heart of everything they create.

The Director, PX Research leads a global team of researchers dedicated to uncovering insights that shape exceptional player experiences and drive the future of play. As a senior leader within the Player & Quality Insights (PQI) organization, you will define and execute the vision for PX Research across EA's global portfolio,ensuring that player understanding informs every strategic and creative decision.

Core Responsibilities

• Define and Execute the PX Research Vision: Establish the strategic direction for PX Research, ensuring player insights fuel decisions across the full product lifecycle,from concept and playtesting to live service.
• Lead and Develop an Industry Leading Team: Inspire, mentor, and empower a diverse team of research leaders and individual contributors to deliver high-quality, high-impact work.
• Activate Insights Across the Ecosystem: Partner closely with central partners to unify qualitative, quantitative, and behavioral data into holistic player stories that drive actionable outcomes.
• Influence Strategy at Scale: Maintain a deep understanding of each franchise's long-term strategy, objectives, and success metrics, and ensure player needs and motivations are directly aligned with these goals.
• Advance Research Craft and Methodology: Evolve and continuously improve how PX Research captures, interprets, and shares insights by fostering experimentation, continuous learning, and the adoption of AI-assisted and data-driven methodologies.
• Operational Excellence and Measurable Impact: Partner with PX Research Operations to build clear, connected research roadmaps that scale best practices, optimize workflows, and measure the reach and impact of research.

Qualifications

• 12+ years of experience in player or user research, consumer insights, or related fields, including 5+ years leading multi-disciplinary research teams.
• Proven track record developing and executing a research strategy that influences both creative and business outcomes.
• Experience collaborating with analytics, data science, and market research teams to synthesize insights and drive strategic decision-making.
• Strong leadership skills with the ability to mentor, motivate, and grow a distributed, diverse research organization.
• Excellent storytelling, presentation, and influence skills,able to engage executives and product leaders with insight-driven narratives.
• Expertise in mixed-methods research, with strong fluency in qualitative, quantitative, and telemetry-based approaches.
• Deep passion for understanding players, their motivations, and behaviors,and for transforming that understanding into meaningful experiences that delight and inspire.