Description
We are seeking a Manager, Business Analytics to join our Vaccines Business Unit (VBU) Insights & Analytics team. As a curious analytics professional, you will develop and execute commercial analyses that drive performance and guide business decisions for the VBU.
Key responsibilities:
- Proactively identify key opportunities to drive performance by leveraging various Marketing analytics
- Collaborate with stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams
- Lead Marketing Analytics within U.S. Pharma Commercial Insights, including marketing mix modeling/ROI measurement, campaign/program performance analytics, customer targeting/segmentation, and resource allocation
- Create succinct storyboards to communicate data learnings influencing business decisions
- Continuously identify opportunities to apply advanced analytics, predictive modeling, machine learning, and AI to commercial challenges
- Use analytical tools (SQL, Python, or R) to complete analyses, including promotion impact measurement and optimization, customer segmentation and targeting, patient analytics, and driver analysis.
Basic Qualifications:
- Bachelor’s degree in Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/Economics, or a related field
- 5+ years of experience in Pharma commercial analytics, full-time employment in mid-large organizations, or in leading global management consulting firms, with a focus on Marketing and Customer Analytics
- 3+ years of experience with relevant analytical approaches and models, including marketing mix modeling, test vs control, segmentations, clustering methods, promotional response, and digital analytics
- Strong experience with managing and analyzing large, secondary transactional datasets and statistical modeling
- Proficiency with analytical (Python, R, etc.) and visualization tools, as well as PowerBI
- Strong business acumen, analytical, and problem-solving skills
- Strong executive communication and storytelling skills
Preferred Qualifications:
- Master’s degree in Computer Sciences, Operations Research, Analytics, Statistics, Finance/Economics, or a related field
- Experience in commercial analytics focused on vaccines
- Experience in multiple commercial analytics functions, such as call planning, targeting, customer segmentation, and resource allocation/optimization
Benefits: Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.