Paid Social Specialist (Contract Basis)

We are seeking a contract Paid Social Specialist to own day-to-day execution and optimization across LinkedIn and Meta. This is a hands-on, in-platform role. You will take approved briefs and turn them into well-built, well-optimized, well-measured campaigns.

Responsibilities:

• Core market builds and optimization
• Build, restructure, and maintain full-funnel LinkedIn campaigns
• Deploy account-based and contact-level audience lists
• Manage tiered Sponsored Messages, Document Ads, and single-image programs
• Run a weekly optimization cadence
• Run Meta mid-funnel retargeting and account-based programs
• Design and execute in-platform experiments
• EMEA expansion
• Manage EMEA full-funnel LinkedIn campaigns
• Build and maintain separate regional retargeting pools
• Keep EMEA segmented from core market
• Brand awareness
• Own brand campaign builds and monthly optimization cycles
• Measure brand work on reach, frequency, and brand lift signals
• Partner and account-based programs
• Execute partner co-marketing and account-based campaigns
• Handle audience activation, campaign QA, and launch checks
• Measurement hygiene
• Own UTM construction and QA for every campaign
• Report performance against MQL and Sales Accepted Opportunity pull-through
• Flag anomalies with a diagnosis attached

Requirements:

• 4+ years hands-on LinkedIn Campaign Manager experience
• Fluency with full-funnel LinkedIn structure
• Working knowledge of Meta for B2B retargeting and account-based targeting
• Experience being held to CRM-sourced pipeline metrics
• Rigor about tracking
• Experience running multi-region programs
• Self-direction

Nice to have:

• Experience with list-building or data enrichment tools
• Familiarity with a marketing automation platform
• Account-based marketing program experience
• Agency background managing enterprise B2B social budgets

Benefits:

• Ownership in what you help build
• Health coverage
• Support for every stage of family life
• Time off that's actually off
• Wellness for the whole you
• Invest in your future
• Monthly stipends
• Bonus for building together