Senior Digital Merchandiser- Franchise Lifecycle Planning

As part of the Global Partners team, you will drive merchandising strategy and lifecycle planning across EA's global digital and first-party ecosystem.

Key Responsibilities:

• Build comprehensive franchise merchandising plans across partner channels and commercial programs.
• Collaborate with internal partners to align on planning requirements and ensure launch readiness.
• Optimize franchise campaign amplification and discovery with external partners.
• Identify opportunities for experimentation and data-driven testing.
• Deliver executive updates, forecast variance analyses, and risk management assessments.
• Provide guidance to account managers, trade marketing, and paid media teams.
• Govern partner merchandising asset strategies.

Qualifications:

• Minimum 5 years of experience in eCommerce, merchandising, or marketing roles within the gaming and digital entertainment industry.
• Proven experience in designing and optimizing digital consumer journeys.
• Strong narrative storytelling skills.
• Proactive ownership and project management skills.
• Deep knowledge of digital storefront operations and the global gaming landscape.
• Experience collaborating with global cross-functional teams.
• Bachelor's degree in Business, Marketing, or a related field.

Electronic Arts supports a balanced life with wellness programs that emphasize physical, emotional, financial, professional, and community well-being.