Performance Marketing Manager

We're hiring a Performance Marketing Manager to help scale our growth engine. You'll build and optimize full-funnel campaigns across Google Ads, LinkedIn, Meta, Reddit, YouTube, and emerging developer-focused platforms,turning paid media investment into qualified signups, pipeline, and revenue.

This is a highly analytical, hands-on role with ownership spanning channel strategy, campaign execution, creative testing, landing-page experimentation, and measurement. You'll work closely with creative, content, product marketing, sales, lifecycle, data, and engineering to improve performance at every stage of the funnel, from the first impression through downstream conversion.

Responsibilities

• Own and scale paid acquisition across channels including Google Ads, LinkedIn, Meta, Reddit, YouTube, and emerging developer-focused platforms
• Build and optimize full-funnel campaigns that drive qualified signups, pipeline, and revenue, not just clicks
• Develop channel strategy across search, paid social, retargeting, and experimentation budgets
• Test ad copy and creative angles tailored to technical audiences
• Partner closely with creative, content, and product marketing to ship high-performing ad concepts and landing page iterations
• Manage campaign structure, keyword strategy, audience segmentation, and bidding to improve CAC and payback
• Own measurement and attribution, with support from ops and engineering: tracking setup, conversion quality, offline conversion imports, and incrementality testing
• Analyze performance trends and communicate results clearly through dashboards, reporting, and weekly insights
• Run structured experiments to identify new growth levers (new audiences, formats, offers, onboarding flows)
• Collaborate with sales, lifecycle, and data teams to improve lead quality and conversion rates downstream
• Stay current on platform changes, AI-driven campaign formats, and new opportunities in the paid media ecosystem

Requirements

• Proven ability to manage meaningful monthly budgets and scale spend efficiently while maintaining performance
• Experience managing paid media for a mobile app
• Deep expertise in Google Ads (Search, YouTube, Performance Max) and at least one major paid social platform
• Strong understanding of funnel metrics: CAC, LTV, payback period, and conversion rates
• Experience with analytics and attribution tools
• Highly analytical mindset with comfort in spreadsheets, cohort analysis, and performance modeling
• Ability to move fast, test often, and iterate based on data and user insight
• Comfortable working cross-functionally in a high-ownership, fast-paced environment
• Experience in B2B paid media
• The ability to work in person from our San Francisco office